Categories
naughtydate review

OkCupid brings unique meaning with the keyword DTF in matchmaking app’s first-ever marketing campaign

OkCupid brings unique meaning with the keyword DTF in matchmaking app’s first-ever marketing campaign

OkCupid need singles to understand that the people were DTF, not the way you might think.

The online dating software is actually unveiling its first-ever sales thrust this week with a slew of out-of-home prints and digital posts that provides newer this means within the acronym. Versus “down to bang,” OkCupid is actually exchanging the F with clever – and far more family-friendly – phrases like “fifty-five-hour excessive,” “filter out the much right” and “forget the baggage.”

Commencing in Portland, nyc and Austin, the marketing campaign falls under OkCupid’s efforts to place the app as one that can assist you will find a relationship, not simply a hookup.

“precisely what OkCupid is doing is actually slim into the undeniable fact that you’re more than a picture,” explained OkCupid fundamental marketing and advertising policeman Melissa Hobley. “We’ve spent a lot of time and expense to make the products really echo that.”

During the last spring, OkCupid makes multiple modifications on the application helping it best reflect the “more material than selfie” rule. Latest period, they unrolled an element known as development that lets people locate anyone via provided interests and interests.

The brand additionally just recently announced that users is going to be asked to utilize genuine companies instead goofy usernames like DaddyzPrincess29 within their kinds, an action that received swift reaction from people just who choose the anonymity that OkCupid gives. The app rapidly taken care of immediately negative feedback by proclaiming that owners naughty date sites don’t have to use the company’s “real/legal” title in profiles, but can not utilize data or icons often.